See everything you're missing at SXSW through the eyes of Possible Worldwide employees
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SXSW 2012 Key Themes
As I wrap up my visit to SXSW here are some key themes that I saw this year. Big data: Everyone is talking about big data. This is defined as data sets whose size is beyond the ability of commonly...
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Start-Up of You
There are tons of sessions that I just couldn't make it to, but the team at Ogilvy Notes and Image Think are taking notes for the stuff for us. This one looked really interesting and wanted to share...
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The Unpopular Book
I just went to a book preview from the lovely, talented and viciously smart Erika Napoletano. She describes the overarching principles in her book,The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters). It's a powerful concept, the power of not being popular. It means to stand for something as a brand. She described a brand as a concierge, you invite people in and then let them know that you'll be introduced to other people like you. Sometimes people...
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Gamify And Socialize: Beyond The Buzzwords
Description Bing Gordon knows how to spread magic dust: Look anywhere from Amazon to Zynga. A master of disruption, he's blessed with 20/20 vision into all things gaming and social. Go beyond the buzzwords...
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Ogilvy Notes From "Happiness Is The New Currency"
Description from the session Moments of joy... moments of happiness... moments of gratitude. These are all moments that describe our lives. It is very easy to mistake these as only moments that happen...
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Brands As Patterns
First session of the day and a great one (3/9/2012). One of the key themes that the panel pushed on is the following: Brands and their related artifacts (name/logo/marketing materials) should about...
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SXSW 2012: Year Two of Live Blogging
We're an excited group from Possible Worldwide attending SXSW Interactive 2012. Like last year, we'll be posting the latest and greatest from the sessions that we attend. You can find archives of some of favorite sessions from last year here as well. Follow us on Twitter @Possible
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Steve Krug
Steve Krug, author of Don't Make Me Think and Rocket Surgery Made Easy, Explains it allMarch 15, 2011If you have not read Don't Make Me Think, I would recommend doing so; it was written many years ago, but the basic principles of web usability outlined in the book are as relevant today as they were when it was written. Krug's writing is funny, personable, and easy to understand. The same is true of his speaking.Krug beings by relating his own experience sitting in a panel the day before, and how checking email and...
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Creating a Friend-Friendly App
A long time ago, we were told: “Don’t talk to strangers.” At SXSW, a new app called Recco tells us: “Don’t listen to them either.” Recco was started by three advertising creatives – Joe Sayaman, Peter...
We're blogging from SXSW 2012. You'll see and hear everything we do...live and unfiltered. 
